Social media can be both a blessing and a curse. I think most of us can relate to a time where we needed to take a break from social media to focus on other things in our lives. Then, there’s other times where you might enjoy endlessly scrolling through content in your spare time or sending funny memes to your friends.
If you’re like me, Instagram is probably your social platform of choice. However, it feels like Instagram comes with all of these ‘rules’ (as I like to call them). Make sure your content is relevant, use trending hashtags, post everyday, engage with others, etc. and then the algorithm will be in your favor (maybe, because who really knows anymore). Don’t forget to create a beautiful ‘grid’ and post the perfect photo that looks ‘Instagram-able’, but isn’t too staged.
Don’t get me wrong, I promote my yoga events/classes on my social media. In fact, that’s how I get new students, which as someone who works in Marketing, is always my favorite method! However, lately I’ve noticed how exhausting it can be to spend time on social media when you aren’t in a good headspace or the people you follow don’t align with your lifestyle/values, and that’s what I want to talk about today.
I don’t often hear the words ‘social media’ and ‘authenticity’ used together but I really think they should be. Authenticity is about being true to who you are and your beliefs. Being your authentic self should make you feel happy, like you are living in your truth. However, it can also be scary if you’re worried people might judge you or that you’ll lose people along the way.
At the end of the day, being true to you is the most important thing and you will find people that you align with. So, with that being said, now is a really good time to take a look at your social media followers. Look at the people you follow and ask yourself how their content makes you feel? If it’s not great, then unfollow. If you don’t want to unfollow them (trust me, I get it) just mute their stories/posts.
There are so many great accounts out there that can and will make you feel good. Be conscious of your media intake. Although we can’t always control what pops up on our newsfeed, we can take control and follow accounts that make us feel good (and get rid of those that makes you feel icky).
For me, I follow feel-good accounts that post positive quotes, food recipes, puppies, mindfulness/yoga tips, and Bachelor memes. Figure out what makes you happy and then find brands and accounts to follow and fill your newsfeed with those! Social media should be fun, so when it’s not, take a break or change up the content that you’re looking at!